I get a lot of emails at my work account from marketers trying to get me to buy their services and/or products (i.e., spam). Most of this spam is directed at professionals, such as myself. If this is how you market your product or if this is how you make your living, let me offer you a tip. If you make my Blackberry buzz at midnight on a Sunday night, I am not buying your product. Period.
Now, let me make this very, very clear. If my Blackberry buzzes and I go and pick it up at midnight, and I see you are trying to sell me financial services - you are going on my blocked email list.
And, let's make this even broader: if I am relaxing with my family at 10:00 at night, and my Blackberry beckons me, and it turns out you are trying to sell me a condo near my work. I won't read past the subject line before your email gets deleted. If I'm at the park on the weekend and I get an email asking me to consider using you to copy my legal documents, I will not even give you a second thought (not that I would anyway). If the Blackberry buzzes at 5:00 a.m., and I check my email only to find that you think I would really enjoy a CLE presentation you are putting on, I will not attend.
So, let me break this down for you. If send me an ad directed specifically at me during normal work hours, I just might read it if I feel so inclined. If you interrupt my family or sleeping time, you get absolutely no consideration.
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